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California law targeting loud streaming ads takes effect on July 1 (techcrunch.com)

submitted 4 months ago by dantheclamman@lemmy.world to c/technology@lemmy.world

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[–] kevincox@lemmy.ml 20 points 4 months ago (2 children)

Why only streaming services? Why not target the volume of any ads within content that contains audio? While we are at it why not say that the add can't be significantly more bright?

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[–] dantheclamman@lemmy.world [S] 26 points 4 months ago

The FCC already regulates the volume of ads on TV and other over the air providers. However, streaming is somewhat of a loophole, and this helps close it

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[–] SpaceNoodle@lemmy.world 2 points 4 months ago

*added

It's easier to look away than to turn off your ears

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