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Epic Games CEO says it’s ‘really irresponsible’ of Steam to make studios disclose AI use | VGC - 25th Jun 2026 (www.videogameschronicle.com)
submitted 4 months ago by to c/technology@lemmy.world
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Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Time Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.

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[–] 1 point 4 months ago

That would be the one in a billion case where it could clash, unless it's "transformative artwork" and except from copyright, like you turn it into some kind of satire or social critique.

The larger problem with this discussion is that you'll just deny facts. AI models don't just "blend images", that is disinformation. The models are too small and the input way too large. They are learning like an artist would, and if you would ask an artist to recreate the mona lisa or some iconic GTA5 scene he studied from memory, you'd get not dissimilar results.

What will happen is simply that AI models with be monopolized, free use will be impossible and only corporations and capitalists will have access to using AI models to make some kind of money. Imagine an army of robots that you can just tell to do some job. But you'll not be allowed to build your own or operate one without paying license fees. The laws you look forward to will seal the permanent economic enslavement of humanity. And that will be that.

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