I think they’re just e-reader technology that accepts input by RF or something. Probably has an RFID on it, so a control node just (1) scans the RFID, (2) looks up price of product for that RFID, (3) send signal back to update the display. Meaning, someone still has to walk up to the price tag in order to update it.
My worry is live updates to pricing tags based on things like facial / behavioral recognition from the cameras in the ceiling.
I’ve looked at these things. I don’t see any modules for wireless communication over lan, Bluetooth, or anything like that.