It's not brilliant, it's something a software engineer should have mentioned in the first 5 minutes of the initial design meeting. It very likely was.

So what you need to understand is that mashing Bing and local results together was a deliberate design decision. Whether to artificially inflate Bing search numbers , or to get that sweet cash from sponsored results, who knows?

How do you expect them to maximise their profits if people find what they are looking for immediately?