Haha it definitely isn't my favorite platform in the world but for business owners, it's generally looked at more as a visual search engine rather than a social media platform. When people go to Pinterest, they often do it with the intention of either wanting to learn something or wanting to buy something. A lot of people use Pinterest to get inspiration for things, which from a business standpoint, is the perfect opportunity to promote products they're searching for.
I design and sell digital products. Planners, journals, things of that nature. 😊 I also make a lot of handmade things.