Nope. They subsidize the product so that people are more willing to pay, and they're betting that they have deeper pockets than the competition (hence, a race to the bottom). Once they can no longer subsidize the product, the idea is that you're so addicted to it (or you've integrated it so much to your product) that you'll pay the full price.

Except that no one will, because they're already increasing prices and people and companies are waking up to the fact the cost does not outweigh the benefits.