A $200 ChatGPT subscription could cost OpenAI $14,000 if you actually used it to its full potential
(www.techspot.com)
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This is their strategy, they want people to use it, get hooked, replace parts of their day-to-day life with it, make it to difficult to "just go back", then hit them with the actual bill.
They won't go bankrupt unless their backers walk, and their backers are still quite confident in this strategy.... because it's working.