A $200 ChatGPT subscription could cost OpenAI $14,000 if you actually used it to its full potential
(www.techspot.com)
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I was talking to one of our cloud architects at work yesterday. They did a test and just ran in "asdf" to a chat prompt, and were able to trace the costs. It was 12 cents.
I could totally see AI costs getting out of control very quickly. Doing something like a Copilot formula in an Excel spreadsheet is easily going to run up hundreds of dollars of costs eventually.