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Microsoft CEO Satya Nadella on Xbox: ‘We have to turn this into a sustainable business’ (www.geekwire.com)
submitted 4 months ago by to c/gaming@beehaw.org
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Microsoft has spent years subsidizing Xbox rather than profiting from it, CEO Satya Nadella acknowledged this week, as he addressed the gaming division’s need for a new approach.

His comments came during a Wednesday evening taping of The New York Times’ “Hard Fork” podcast, released Friday. Hosts Kevin Roose and Casey Newton pressed Nadella on the future of Xbox a few hours after the division’s leadership signaled an upcoming reset.

“No one can accuse Microsoft of not having invested for the last 25 years,” Nadella said of the Xbox and games business. “And now we have to turn this into a sustainable business.”

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[–] 3 points 4 months ago

It was kind of neat in the beginning, at least in theory - and not just from a consumer perspective: Indies in particular benefited from it, since it raised awareness on their titles in addition to the big bucks from Microsoft coming in:

https://tech4gamers.com/game-pass-helping-indie-studios/

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