Part of me feels like google is comfortable allowing their traditional search experience to languish because it makes ai more necessary
Oh, it’s so much worse than that, Google intentionally made it worse around 2019 so that people would do multiple searches and scroll to second pages, thus increasing the amount of ad impressions and user time spent on the site. There were several email back and forth between the head of search and head of advertising, with the head of search adamantly refusing to implement the changes. Eventually he ended up leaving despite having been at the company from the beginning, due to this disagreement. The head of advertising during this? He’s the head of search now.
Replacing search altogether with AI summarization is just a continuation of that, instead of delaying customers going to other sites, prevent them from going to them all together.