I passed on it a decade ago. Got out when shit was getting bad with ads, memes, and other stuff not actually "social".

You didn't mention a lack of ads. They remove all the ads when you subscribe, right?

Notice almost all of this is outward facing. It doesn't improve your experience, but it gives you a thing that others see. The goal is the same thing as children bullying other children to buy iPhones. They don't know what the product is. They just built in features that tell you if other people aren't using it, so you can make fun of them.

profile customizations

So we bringing back MySpace?