Depending on which study you're reading, women control between 70-85% of consumer spending in any household. I don't think it's outside the realm of possibility that a majority of women (as in >50%) or even the supermajority actually enjoy shopping.

Also worth considering: very nearly all stores in most malls are geared towards women as clients, and malls themselves report stats indicating the majority of shoppers are women. My local mall reports 79% female clientele for example.