people doesn't really care all that much about giving information to big tech

I was one of those people some time ago. I remember doing it deliberately and saying "what will they do to me? Offer me a product that better suits my needs?"

I never had any issues because of that...

right now I decline each time, the more work it costs me, the more motivated I am to decline every single marketing consent.

I do it out of spite, because of all the enshitification happening to services I used to like, and I just try to make their life harder.

I really hope that Google will, some day, miss one cent needed for some huge multi billion deal thanks to my resistance! ;)

people doesn't really care all that much about giving information to big tech

To be fair, we haven’t had all the consequences of it hit the population yet.

Surveillance pricing might change the narrative

If people are going to talk about the details of their divorce in a tiktok video I doubt they care much that someone is tracking what products they looked at on amazon.