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[–] 40 points 6 months ago (3 children)

Sponsorship can easily get you a good 4 digit deal per video. Even for small-ish creators. 5 digits if you regularly get million plus views

Patreon is the other big one

Fun fact: yt premium views pay orders of magnitude more per view. In a world where a large percentage of viewers have premium, there would be almost no incentive for most small and medium sized channels to have sponsors in videos

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  • [–] 12 points 6 months ago (2 children)

    yt premium views pay orders of magnitude more per view.

    This is a large part of why YT Premium is a no brainer for me.

    1. I support creators more without having to do anything myself more than just the same watching I would do anyway.

    2. I don't have to bother with ad blockers, I still do, but I don't need to. I don't have ads when watching from different places either like mobile or TV which are more difficult to block ads than just a browser extension.

    3. It includes YouTube Music, so I don't have to pay for music streaming separately. Was able to cancel my Spotify and save that money, which pays for the majority of YouTube Premium.

    So for basically $3 more than I paid for Spotify, I get ad-free Youtube.

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  • [–] 2 points 6 months ago (1 child)

    I actually had no idea that creators made more money from Premium views. It was already a sub I'm happy to pay for because of how it benefits ME, good to know they benefit as well.

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  • [–] 3 points 6 months ago

    Yeah I remember a couple years ago Linus Tech Tips did a breakdown of their income for transparency and education. That's where I first had a creator directly mention that difference. It's something like 5x the revenue per view.

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