For each statement, between 25% and 32% of respondents said they believed it, and another sizeable percentage (17–39%) said they didn’t know whether it was true. In total, 70% of respondents believed at least one of the claims (see ‘Divided views’). The findings, which have not been peer reviewed and were published today by the Edelman Trust Institute in New York City, were described as ‘staggering’ in an accompanying article by the think tank’s chief executive, Richard Edelman.
