Ah, I suspected that this was the dude who "microfractures" his own face before going out to clubs, by hitting his cheekbones with a tenderizing mallet. Turns out it was actually the dude who "microfractures" his own face before going out to clubs, by hitting his cheekbones with a tenderizing mallet.

These influencers must sit around and think "holy shit, I can actually get people to do literally anything."