I'm told 8 times in this article that the project is "satire," and yet, it exists, works (allegedly), and is making money by selling the product they claim to sell.

"It's just a prank bro" doesn't really hold when you are profiting off creating the problem you claim exists.

I believe the appropriate term is "Schroedinger's douchebag" though in a more tech bro silicon valley way.