100%
As a nonVeg/Vegan I will always pass on an impossible burger, I eat black bean burgers, palak paneer, mushroom steaks, etc... regularly. I don't see them as vegetarian (cus I don't care if they are) just a meal choice that tastes good which is weirdly the most important thing when I am looking for something to eat. Making meat substitutes that don't live up to the original just invites comparison as you said.
That said always exceptions to rules! I have heard of some meat free bacon being delicious.