I think there are definitely different applications of the phrase and different versions of it.

As someone that does a "traditional" trade. I do work in leathercraft. My friends and family all have nice pieces I've made them. I've literally yet to make myself more than a belt. And it's just a piece I didn't like enough when it was done. So I remade another for the person I meant to give it to.

Not that I wouldn't like a nice piece for myself. But, it's just a lot more fun to make something for someone else.