Simulacra and Simulation.

We are already a society that barely interacts with the real world as intended but this is so many layers back that its truly shocking.
Overpriced colorful coffee drinks that are supposed to be shown as a status symbol and an aesthetic?
Not a tasty drink even, which is already yet another layer from the truth of it which is...

This is a highly addictive compound (caffeine) that our ancestors put up with for the energizing effects it gave despite the strong bitter flavor. One that causes strong withdrawal symptoms when you get over reliant on it.
I just can't imagine letting a company get me addicted on something for the pretend joy it brings for matching my outfit.