I'll admit, I expected a LOT more griftiness before opening your link buuuut...I dunno, it doesn't seem worse than other projects that make a specific little "custom distro machine."
I agree it's a really niche action but, I like to be optimistic and I like the idealism.
¯_(ツ)_/¯
Someone else commented something about them being a "slop peddler" though, but haven't had a chance to look into that. (Obviously don't wanna support/ share slop peddling lol)