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‘I want to cancel’: YouTube Premium quietly hikes its US prices for the first time in three years, forcing many users to consider the unthinkable (www.techradar.com)
submitted 7 months ago by to c/technology@lemmy.world
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[–] 2 points 7 months ago* (4 children)

I think its likely the codex price hike, not Ai

Most of their servers are processing and multiencoding with h264/h265, and even if people are moving away from that for av1 they have such a massive platform that they still have to utilize it even when most have moved on

Ill rerespond to this to a link to exactly what im talking about if I remember

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  • [–] 1 point 7 months ago (2 children)

    That only applies to new contracts from what I heard, not to existing contracts. Google certainly has a long term contract that wouldn't be affected by the increased royalties for new H.264 contracts.

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  • [–] 1 point 7 months ago (1 child)

    Oh, come now... You really telling me you think they or any other multi-billion dollar corp won't frontload the costs and pocket the difference?

    Or 'ease' the price increase in over a few quarters so that its not met with as harsh of backlash?

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