Thanks for the links, will check them all out. But from a brief squizz at the bbc link... can I just point out that these are all VERY established artists, with established fanbases. None of these will be interacting with people online anyway, already using a social media manager to do all their posts etc.

There's no point making music that nobody knows exist, and unfortunately streaming / social media are the main avenues for reaching new fans these days.