Jesus Christ you missed the entire point.
No, it isn't just a literary analysis tool, it is also a statement making social commentary about how someone can consume a piece of media without being supportive of the author and their actions as a private individual.
It absolutely is either/or, because if you understand the point of the latter one then it invalidates the reasoning behind the previous assumptions.
It isn't the consumer's fault that the product they enjoy is tangentially used to fund oppressive organizations. Literally every single thing you consume under capitalism contributes to the oppression of a marginalized person. That's kinda the fault of the system we are forced to live under. Blame the system, not the individual.
You can bitch about the individual all you want, and I'll continue to call everyone who does a shortsighted, myopic fool.