I hate all those brands that people create a cult around. Back in the 90s, it happened around Saturn cars. Saturn owners were known to be insufferable about their Saturns, as if they owned something special, instead of just another car that anyone could buy at a Saturn dealership.
I test drove one once, to see what the fuss was about, and by the end of the drive, I had about 10 things I hated about it, including headroom being so low, my head hit the ceiling on every bump, even after the sales guy adjusted seat all the way down, and I'm not even 6 feet tall. Apparently, Saturn was hostile toward tall people.