71
Coca Cola seems desperate to regain lost customers by trying to intergrade (www.youtube.com)
submitted 7 months ago by to c/mildlyinteresting@lemmy.world
10 comments fedilink hide all child comments
 

There is a pretty big movement in Denmark that tried to avoid US products and companies based in Denmark. I assume this is why they have launched a massive campaign where they use local sayings in a humorous way.

You can read more and see more examples here:

https://markedsforing.dk/artikler/nyheder/coca-cola-leger-med-sproget-stoerste-rent-danske-kampagne-nogensinde/

Are there any other similar attempts where you are, where they or other US companies try to regain market share?

you are viewing a single comment's thread
view the rest of the comments
[–] 22 points 7 months ago (2 children)

I saw these ads and was surprised at how transparent they are. But maybe only to people who are already on the “let’s not feed the superpower as it falls into outright fascism” train?

  • permalink
  • fedilink
  • source
  • hideshow 2 child comments
    •