The dead asshole basically created a "competitive" version.

So while the people in this might start out doing a school team, they'll using go "competitive" as soon as able and work really hard at it and often quit normal cheer.

It's essentially the same as the "dance moms" shit. It becomes the central aspect of these kids lives. I don't know what age ranges they have, but it's like jr high or even younger.

But the existence of "competitive" makes traditional cheer try to emulate it. There's been like a 500% increase in serious injury because everyone is trying to do crazy shit