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‘You can’t pause the internet’: social media creators hit by burnout (www.theguardian.com)
submitted 1 year ago by to c/technology@lemmy.world
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[–] 53 points 1 year ago (12 children)

I heard someone talking about a content creator they watch, and how that creator basically can't take a vacation without losing tons of followers and potentially a major chunk of their income.

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  • [–] 43 points 1 year ago (4 children)

    A lot of creators will have a number of videos created ahead of time, so they can go on holiday and still have a steady release schedule.

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  • [–] 26 points 1 year ago* (3 children)

    Doesn't help if you're a streamer, though. I guess that was a part I left out, whoops -_-

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  • [+] 23 points 1 year ago* (last edited 6 months ago) (1 child)
    [deleted]
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  • [–] 1 point 1 year ago

    It isn’t 8 hours of work and you’re done

    That really depends on the type of content. Something like LTT is very much 8 hours and you're done, except the handful of times when there's a time crunch (e.g. new hardware launch). Even smaller creators plan out videos in advance and can create a working schedule.

    The hardest part is starting out, followed by finding an audience. Once you get the audience, creating a consistent schedule is the easier part, especially once you can start hiring help.

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  • [–] 9 points 1 year ago (5 children)

    I hear this all the time but I struggle to see how it is true. How many people regularly trawl through their feed looking for creators who haven’t posted in X days and unfollowing them? It would be a minuscule number. I’m pretty darn selective with my follows and I think I’d do this once a year, tops.

    I think creators are conflating the everyday ups and downs of follower counts on their platform(s) as being something more. And I think the platforms themselves are encouraging this mentality because they need fresh content.

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  • [–] 4 points 1 year ago (1 child)

    As OP specified in another reply, they were talking about streamers specifically. And with them, big chunk of the income comes from Twitch subscribers, which is a monthly paid subscription. If you are willing to pay someone for it, you'll notice pretty much immediately if they miss their scheduled stream and cancel it.

    For many other platforms what you said is true, I'm way more likely to unsubscribe from someone when they post a video and remind me I'm still subbed than when they take a break and fade out of my feed.

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  • [–] 4 points 1 year ago

    Just because you do something a certain way doesn't mean everyone does. A huge chunk of these peoples income comes from the random people who find their videos or streams because of the "algorithm". Not from their regular viewers. Those regular viewers allow for a certain amount of steadiness, but they're also more likely to watch videos at a later time rather than right when they're uploaded. Which is a significant drop in revenue for each view.

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