Conformation bias. You think of something and you see more of it. You don't realize the 1000's of other times you have seen that. Do you honestly remember every add you ever see? No but when you have thought about something you are more likely to see more of it. Or do people purchase more or your colour or type of car after you get it? Or is the fact you see more of them more likely because you are now "looking" for them.
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