It's in one of the elevators in my apartment building. I guess the LA is the Los Angeles "logo", but no idea what the she and t is, tried searching "shelat" but that doesn't really give any results other than it's an indian name.
Agreed, it's not clear at all that's how it's supposed to be read. I don't get the LA part either since it's a brand from my city, Gothenburg, Sweden.