Exciting! I've made an effort to let go of Insta for both privacy and hatred of Zuck's policies, which left me stuck on Tumblr to look at any fanart/fandom content. Hopefully this could replace people's need for Tumblr in a few years, especially since they also do a shit job of caring about their users.
Edit: Knowing the context of the name is hilarious, wish I was there for the Tumblr exodus. I will be sure to spread to other platforms about this wonderful service.