"For the warfighter." I suppose there's a certain clarity of assholery, but jesus, the marketing direct to Hegseth and Trump's 80s rom-com bully personas is nauseating.

Also, while it's always been hypocritical to soft-pedal what the most powerful military on the planet is for, the mere act of opening yourself up to accusations of hypocrisy moves the discussion to a place that culturally asserts some level of civilian control, which also implies some limit to the barbarity. People are inherently assholes and will seek the bottom; lowering the bar in advance just encourages even worse behavior.