I feel like outside of a handful of "TV Programs", the younger generation wouldn't even notice if "TV" as we know it disappeared tomorrow. Me personally whenever I visit family, "TV" is on and I'm repulsed by the level of marketing on it. Even if there's a baseball or football game on, they've made damn sure that every single frame of the game includes at least one sponsor logo.
I know I wouldn't care. I might even celebrate.