Yes, a bunch goes to owners who fronted the startup costs and are on the hook if things go sideways, but also there's a lot of other expenses like the sales channels, marketing, legal, insurance, maintenance, rent, bribes, etc. Speaking as someone who co-owned and ran a company that size, there is a shit ton of work and stress, and a very possiblility of it all falling apart and losing one's investment. The employees working 9-5 for steady wage do the hand-on labor, but there's a lot more to running a company. Otherwise why doesn't this guy and his coworkers just do it on their own and pocket all that extra money?
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