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"i am shocked at how many people don't have an actively hostile relationship with advertising" (lemmy.blahaj.zone)
submitted 9 months ago by to c/privacy@lemmy.ml
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[–] 2 points 9 months ago* (4 children)

Neither "anuncios" (adverts) nor "marketing" (yeah, we use the English word) are the same as "propaganda" (its spelled the same as in English but said slightly differently)

Is what you describe a Brasilian Portuguese thing?

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  • [–] 6 points 9 months ago (3 children)

    Probably is a Brazilian thing, but we have words for publicity(publicidade), advertising(anúncios), marketing(same english words because we are a bunch of removed). Propaganda is all this things, I don't know if is just colloquialism but people uses more the term propaganda than the specifics.

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  • [–] 3 points 9 months ago (1 child)

    Ah right.

    In Portugal in general use "propaganda" is definitelly just the political stuff whilst "publicidade" is definitelly just the commercial stuff.

    Mind you, maybe before those two concepts were more merged: I know that in legal terms the political stuff is explicitly called "Propaganda Política" since I've done paphlet distribution for a political party here during election campaigns and the rules for putting "political propaganda" in people's mailboxes are different than for "publicidade".

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  • [–] 2 points 9 months ago* (last edited 9 months ago)

    Maybe there's a technical difference, but at least in Brazil, publicidade and propaganda are widely used as synonyms

    It is uncommon to call propaganda (in the political sense) publicidade, so maybe in popular conversations this makes publicidade a kind of propaganda, and not the other way around.

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