I really enjoy your comments. You're even handed, considerate, and informative so I think you'll take this push back well.
The word cult is a slippery term that is generally a perjorative morphing to the intentions of both writer and reader. A more neutral term would be the preferred academic term of "new religious movement" while highlight specific harmful behaviors that might make it either immoral, illegal, or culturally distasteful.
I hope that you see the value in being more specific with the term.