As opposed to the capitalist theories of "free" markets and companies honourably competing with better products for market share?
Theory and practice not aligning doesn't necessarily mean the theory isn't sound.
Humans are weird creatures with varying ideologies and motives. Anarchism or communism could work in practice but they require education and good faith, which obviously capitalists oppose and try to prevent. But capitalist practice most certainly doesn't match the theory either, so I think it's a bit weird to call out leftist theory when no political theory perfectly matches its practice.