Except that if you look at the stats, most Netflix viewers binge watch (88% here), and most engage in long binges (70% here reported 5 episodes or more at a time), binge watching is by all accounts 'the norm' for streaming service users.
So while you may be able to 'decide if you want to continue or stop' the statistics show that the vast majority of people end up watching much, much longer than a movie runtime - which was my point.