Yeah that's the thing with a lot of these platforms, it's dead simple for most people to download the app and create the account. You already loose two thirds (if not more) of the people as soon as the sign up process gets a bit more complicated, even more if they have to manage and secure any kind of secret (encryption keys) themselves. Not that it would be so difficult to save this stuff in a password manager, but I guess that's already where a lot of people still fall short... What a uphill battle that was (still is) with some of my friends and family to get them to use a password manager for a start.
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