They want to turn our computers into phones, we of course will be welcome to pay enough to pretend that we own them, but really they'd rather we just rent them and treat them as disposable, because that's more profitable and we won't really own them anymore, the software providers do, and Microsoft plans to be chief amongst them. They will make it more convenient to use Microsoft Store until almost everyone does. Then they will make it hard NOT to use Microsoft Store. Then they will make it impossible. Meanwhile, Microsoft will monitor and decide everything that is allowed in the store. They will make the rules, they will tell you what you can and cannot do, just like Google and Apple do for phones. This is their goal, and Linux is the only way to escape it. Flee now, or be trapped inside Microsoft's walled garden of absolute control forever.

They won't stop until you are never allowed to own or control any technology ever again without their permission. This is not something you can avoid by just passively resisting and being smart enough to avoid their traps. They know you can find your way around it for now, and you will be able to for a long time. But first they're going to capture the 90% who don't. Then it will become the 99%, then the 99.9%. Your hacks will get harder and more convoluted. Eventually you'll have to make the choice to flee or to submit. And they're hoping you'll be so defeated and exhausted by that point that you'll choose the latter, because it's so much easier.