Because of style. Some people like this. A couple of years ago I'd have bought this because it's a neat looking gadget. Now I don't have money for these unnecessary items.

To take myself as an example ….

• all smart home stuff is arguably a gimmick. None of it is necessary, but for some of us it can add value or interest.
• the resolution is plenty for many applications
• I always liked the idea of a moving ticker for status or info, like the stock ticker. I assume this could
• I always wanted a clock large enough to read without my glasses, without all the crap on the cheap ones, or maybe configurable to my choice of crap
• I’m gradually putting together a house status alert system, and this is so much more expressive than the colored LEDs I’m looking at so far
• this is so much more interesting, more of a statement than a simple screen
• it’s local. We’re not locked into some god awful vendor portal
• someone was creative, had an idea, packaged it nicely, and offered it to the world. I want to support that, encourage more of it

I’m not sure if I’ll get one but it’s definitely tempting