In some sense they are not wrong.

The average person has no idea how technology works because these companies do everything for them for free in exchange for their private data.

It used to be common that kids would learn how to use computers to pirate music and burn CDs. Now the incentives to learn (free music/movies) is gone because Spotify and Google give you all you want for the low price of your privacy and eternal dependency on them for access to the fruits of technology.

Getting your privacy back means giving up those conveniences and learning to use the technology that you depend on. For most people that is too much to ask.

"Luckily" the deluge of algorithm enabled propaganda and resultant fascist resurgence have some people questioning this bargain.