The requirements they're putting on e-bikes already applied to e-motos. In most states bikes that don't follow the class 1/2/3 restrictions are regulated like motorcycles.
The problem is too many people don't know the distinction, including some people buying the bikes, and many people who are concerned about dangers of e-motos. Manufacturers just want to sell bikes, and compete with each other on speed and power, and so are not incentivized to make the distinction clear. They also want to make sales to people who don't want to follow the rules, so there's incentive to leave plausible deniability.