You'll always find loud techies who will screech over the smallest shit. The privacy media outlets are basically windows uac and print any nothing burger to a mostly tech illiterate crowd.
Ask the average person what they think privacy is and what they are concerned about. It won't match up with "I think Alexa is spying on me" shit you see in forums every day.
FF is losing users because it genuinely not as good as MSEdge/Chrome. SSO, passwords, and identity management as a whole is top notch.