Labor department rhetoric, such as ‘One Homeland. One People. One Heritage’, prompt comparisons to Nazi slogan

Union leaders have accused the Trump administration of a “rhetorical shift towards white supremacy” after social media posts by the US Department of Labor drew comparison with a Nazi slogan.

Recent posts from the agency include a video captioned “remember who you are, American”, with the phrase: “One Homeland. One People. One Heritage.”

Users of X, formerly Twitter, and Grok, the platform’s AI tool, highlighted a similarity with the Nazi slogan: “Ein Volk, ein Reich, ein Führer” (“one people, one realm, one leader”).

“The similarity to that Nazi slogan is bad,” Christopher Hayes, a labor historian and professor at Rutgers University, told the Guardian, expressing alarm over “the motivation behind it, the message, the sentiment and desired outcome”.