Amazon is forcibly upgrading Prime members to Alexa Plus, and users are not happy
(www.androidauthority.com)
if Amazon is telling them about different tiers of subscription
Which, as I said, means it all comes out in the wash. If revenue is +100% here and -100% there, it's 0%. Either they are looking big picture, and that's what they see, or they're zoomed in and therefore in a scenario where they would ask the follow up.
They care about revenue going up. It doesn't go up, unless it does.