Marketing campaign in the 90s. The marketing campaign was launched because market research discovered that there was already a sizable customer base of lesbians though.

Subarus are a very practical vehicle for people who like city living but also go out to festivals or go on hiking trips, they're pretty reliable, they're fairly popular on the pretty gay west coast so they can be found used pretty commonly and they're one of the few common vehicles in the US that are comfortably sized for women to drive (Volvo is also popular for similar reasons, and it has a silly name)

Is supposed to be the Forester.