One of the reasons EGS fails is Fortnite in my opinion. In Fortnite they have done all these things: they created a platform with social abilities and all that. Fortnite still brings them lots and lots of money, but this shouldn't be in Fortnite it should be in their launcher. It could be even more integrated than Steam does. Why not let games grant you skins you can use in other games as a character model (given the game supports it)?