This makes sense then. Their hardware is pretty nice, it's just that if you want to use all the features, you must use the rage inducing software.
I drew the line when my keyboard stopped working because their software was glitching that day. Zero functionality. A keyboard should never brick just because the software that customizes functions of the keyboard is not working.
I think I had purchased their most expensive keyboard and returned it immediately after that incident. A keyboard should just work.