Despite high memory prices, 007 First Light system requirements recommend 32GB RAM for 1080p
(www.notebookcheck.net)
Steam hardware survey has like 50% shit-tier laptops though. Just 36.85% English users.
I think most gamers, especially the ones who built their own rig in the past 5 years or did any research before buying their prebuilt are gonna have 32gb minimum.
It's the people in poorer regions that really get fucked by these kind of requirements, but the publishers often don't consider them a significant revenue source for a AAA title.